More Recognition, Revenue & Growth
for Intrepid Businesses
The Dames Marketing & PR is an integrated marketing communications company that helps small to midsize businesses (SMBs) establish brand credibility, amplify recognition, and drive revenue generation in today’s attention economy.
We develop and implement strategic online and offline campaigns designed especially for humans and optimized for search algorithms and emerging AI systems. No shortcuts—just creative and technical marcomms expertise and precise, dependable execution.
Integrated Marketing Communications
Strategic Guidance, Expertly Executed
Get trusted guidance and consistent service from seasoned professionals
Stay visible as discovery methods evolve
Develop genuine brand awareness and authority
Expand in-house resources cost-effectively
Build meaningful performance tracking and reporting
What We Can Do
Unified Marketing Communications
Integrated strategies that make every effort work together—from messaging frameworks and brand positioning to content creation, digital marketing, traditional PR, earned media outreach, and AI-era visibility across all discovery methods.
Brand Authority Development
Authentic recognition building through strategic messaging, content optimization, and earned media outreach that positions you as the credible choice in your market.
Optimized Online Presence
Websites and content strategies designed for humans and optimized for search and chatbots—including fast-evolving best practices in generative engine optimization.
Performance Measurement That Matters
Practical analytics and KPI tracking that reveal meaningful patterns—focusing on directional insights that guide strategic decisions.
Experienced Partnership Approach
Seasoned professionals who come alongside your team to amplify existing expertise and expand capabilities without breaking budgets or compromising quality.
What We Can Do
Unified Marketing Communications
Integrated strategies that make every effort work together—from messaging frameworks and brand positioning to content creation, digital marketing, traditional PR, earned media outreach, and AI-era visibility across all discovery methods.
Brand Authority Development
Authentic recognition building through strategic messaging, content optimization, and earned media outreach that positions you as the credible choice in your market.
Optimized Online Presence
Websites and content strategies designed for humans and optimized for search and chatbots—including fast-evolving best practices in generative engine optimization.
Performance Measurement That Matters
Practical analytics and KPI tracking that reveal meaningful patterns—focusing on directional insights that guide strategic decisions.
Experienced Partnership Approach
Seasoned professionals who come alongside your team to amplify existing expertise and expand capabilities without breaking budgets or compromising quality.
How We Deliver Services
With The Dames Marketing & PR, you’ll always work directly with marketing communications specialists. As a marcomms company for SMBs, we personally partner with our clients on every project, pulling in other experienced professionals we trust when needed. You can rely on The Dames to work collaboratively with your in-house team or help you find the right fit among pros we’ve carefully vetted.
Strategy
Marcom planning
Brand & customer messages
Competitor analysis
Website design
Content marketing
SEO & SEM
Data analytics
Social media
Advertising & media buying
Collaborator & software vetting
Implementation
Audience & customer research
Message development
Front-end design
UX / UI
SEO & LLM Optimization
Content development
Conversion optimization
Sales enablement
Social ads
Data tracking plans
Media & influencer outreach
Collaboration
SEM platform management
Audio-visual production
Back-end development
CRMs
Copywriting
Events & Trade Shows
Graphic design
Link building
Social media execution
Technical website support
Are We a Good Fit?
We love working with clients on short-term projects and in long-term relationships, and we hope you’ll reach out to us about marcomms services. If you need a little more information first, check out this brief list of FAQs.
The American Marketing Association defines integrated marketing communications (IMC or marcomms) as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” At The Dames Marketing & PR, we offer a blend of communication services that are commensurate with our many years of experience and important to client success.
We believe in being flexible and creating arrangements that work for both The Dames and our clients. Some clients choose marcomms retainers, others request project-based pricing, and still others pay by the hour. Projects and retainers can be modified or canceled at any time with a 30-day written notice and reimbursement for all hours, costs, and expenses incurred prior to the change.
As a marcomms agency for SMBs, we work for B2B and B2C companies in many different industries. We are especially strong in education, healthcare, and manufacturing, but our knowledge and know-how also include startups, real estate, retail, restaurants, insurance, software, and more. Our current clients generally have between 10 and 500 employees and a small or one-person in-house marketing / PR team. We also work with select businesses that don’t have any internal promotions resources.
A 100-percent woman-owned business, we–along with every collaborator we work with–are based entirely in the United States. The Dames Marketing & PR is located in Canton, Ohio.
A typical Dames’ website design project costs between $350 and $700 per page with a minimum investment of $1,750. Even at the most basic level, every site we create includes solid architecture, UX/UI design, and technical SEO. However, each organization we work with has different needs, and many factors can go into website pricing.
We focus on three types of websites:
- Business / corporate / institutional lead-generation websites. Lead-gen sites are intended to help organizations educate, nurture, and convert prospective customers (or clients, students, etc.) for additional outreach from sales and marketing team members.
- E-commerce websites. Customers can buy products or services directly on this type of website.
- Brochure websites. These are simple websites that provide basic information about a company and its products / services; they lack advanced features or interactivity.
We use WordPress for websites whenever possible and typically design with Elementor or Avada website builders. We also have experience with Drupal, GoDaddy, Shopify, Weebly, Wix, and WooCommerce, as well as WordPress Gutenberg.
This also depends on many factors. Depending on the size of a website, how complex it is, and how long it takes to get internal approvals, a new or redeveloped website will take about six months to complete.
Often a marcomm agency will charge monthly maintenance and update fees, which usually are unnecessary. As long as we have a working relationship with a client, we will make the occasional updates a website needs to remain in good working order. For technical website issues, we always make sure our clients are covered through a trusted developer who’s available on an as-needed basis.
We will never, ever hold a client’s website hostage. If you choose another provider for website services, we will work quickly and cooperatively to ensure a smooth transition.
We believe in total transparency with clients and do not subcontract out project work. Rather, we carefully vet other marketing, PR, design, and development professionals with similar values and experience to our own and forge partnerships that benefit not only The Dames, but also our collaborators and clients.
We do not currently subcontract with any other marcomm group or agency, although we may partner from time to time with boutique agencies that offer customized services we do not. Also, while we are open to exploring new collaborative partnerships, we generally won't work under the direction of third-party marketing providers that do not share our values and level of experience.
Still have questions?
Please reach out! We’d love to chat.
What Clients & Collaborators Say
Jen and the Data Dames were a big help in improving my company's website. I was impressed with her ability to write content specific to the context of web writing. Her research about my audience and my product was thorough, and she knows how to write with SEO in mind. Plus, she did all of that in a way that still spoke from my brand's voice. I'm pleased with the results of our project and grateful for how pleasant it was to work with her.
The Dames deliver much more than traditional SEO and marketing services; their ability to lead and manage projects, offer UX/UI insight, and their countless other skills are essential for teams of all sizes. I cannot speak highly enough of The Dames and the services that they provide!
Clients We've Helped
