Annalisa Hilliard 
Stop wasting resources on generic SEO. Instead, craft customized SEO that captures your brand’s unique value, connects with your ideal audience, and builds sustainable growth.
While decision-makers often prioritize quick wins, championing long-term SEO management requires demonstrating its compounding value through concrete metrics and competitor analysis. Here’s how to showcase sustainable SEO strategies.
With the advent of AI chatbots, search engine usage is expected to drop over the next two or three years. It’s time to add conversational search optimization to your small business SEO strategies.
Like buying an older house and turning it into a home, GA4 needs a lot of work before it can deliver on its promises. Annalisa Hilliard shares her frustrations with the tool and what it takes to transform it into powerful marketing asset.
Yes, Google is forcing companies to make the GA4 transition, but there will be some good, long-term benefits once you do. That’s because Google is striving to future-proof its data analytics.
Have you been sold SEO services that aren’t even SEO anymore? Small businesses deserve to know what SEO has become (and no longer is not).
Amy Wong, president of Dot Org Solutions in Akron, recently invited the Data Dames to discuss digital data for nonprofits. This is a basic introduction to data analytics, and it’s perfect for nonprofits and small businesses alike.
Many marketing managers are given data reports, but those reports usually lack context. Learn how to ask for data analysis that delivers context.
People often refer to web marketers, designers, and developers interchangeably. However, each one has distinct skills and responsibilities when it comes to creating or revamping a website. Learn how to put a great team in place for your next website project.
The ability to search for something on your site without navigating through it page by page is something most visitors have come to expect. Learn about the benefits of internal site search and determine which implementation method is best for you.
