Jen Carroll 
As Google embeds AI directly into search with its new AI mode, the rules of digital visibility are being rewritten. This creates an urgent need for an experienced SEO brand strategist who can navigate this shifting landscape—building the genuine brand authority that resonates with humans, algorithms, and bots.
In his new release, The Sirens’ Call, Chris Hayes warns we aren’t just competing for market share—we’re fighting for scarce cognitive bandwidth in an attention-hostile world. In this article, I explore five responsible marketing frameworks inspired by Hayes that help brands navigate the attention economy with integrity by shifting from exploitation to conservation.
Google’s massive 2024 API leak confirms what SEO pros and small businesses have long suspected: the future of SEO continues to favor resource-rich companies. Get five key insights about the leak plus six important ways SMBs can leverage their unique superpowers in marketing to compete effectively.
AI and digital marketing are in flux. The internet is in decay. Building marketing strategy in this unpredictable time requires a focus on humanization.
No matter the status of the economy, companies always face barriers with digital marketing for small business. In uncertain economic times, smart strategies, hard work, and realistic expectations are the basis of the long game in small business marketing.
Jen Carroll and Connie Collins team up to write a playful satire about the marketing industry’s flawed ecosystem for marketing awards. Connie is currently a keyword research and content collaborator with The Dames.
As search engines integrate conversational AI, the world of SEO content creation is likely to change. Like visionary sci-fi scribes of the past, today’s SEO content writers must evolve their skills to thrive in this dawning age of conversational search, an intelligent human-computer interaction.
When it comes to conversions, words are twice as influential as design. The pathway to words that convert is through a messaging framework.
Even though search engines don’t currently index videos shared on social media, Jen explains why you still should include captions with your videos.
The Data Dames sat down with industry colleague, Megan Vogias, to discuss (what should be) a symbiotic relationship between sales and marketing. With experience in both marketing and sales, Megan holds holistic views on how the two can lean on each other and drive each other’s success.
