Integrity in the Attention Economy: 5 Responsible Marketing Frameworks Inspired by The Siren’s Call

Image shows a diptych: on the left, a framed photograph of Chris Hayes' book "The Sirens' Call: How Attention Became the World's Most Endangered Resource," with its title and author prominently displayed on the white cover. On the right, a framed black and white photograph of a person in a business suit standing in a minimalist setting, using a megaphone or bullhorn. The juxtaposition visually represents the tension between attention scarcity and marketing frameworks competing for audience engagement in today's attention economy.

In his new release, The Sirens’ Call, Chris Hayes warns we aren’t just competing for market share—we’re fighting for scarce cognitive bandwidth in an attention-hostile world. In this article, I explore five responsible marketing frameworks inspired by Hayes that help brands navigate the attention economy with integrity by shifting from exploitation to conservation.

Conversational Search Is Here. Take 9 Smart Steps to Future-proof SEO Content.

Girl with lightbulb on top of metal hat communicating with robot that also has lightbulb on top of his head - an illustration of conversational search and conversational AI

As search engines integrate conversational AI, the world of SEO content creation is likely to change. Like visionary sci-fi scribes of the past, today’s SEO content writers must evolve their skills to thrive in this dawning age of conversational search, an intelligent human-computer interaction.

A Conversation About Synergy Between Sales and Marketing

The Data Dames sat down with industry colleague, Megan Vogias, to discuss (what should be) a symbiotic relationship between sales and marketing. With experience in both marketing and sales, Megan holds holistic views on how the two can lean on each other and drive each other’s success.