Jen Carroll 
Google’s massive 2024 API leak confirms what SEO pros and small businesses have long suspected: the future of SEO continues to favor resource-rich companies. Get five key insights about the leak plus six important ways SMBs can leverage their unique superpowers in marketing to compete effectively.
AI and digital marketing are in flux. The internet is in decay. Building marketing strategy in this unpredictable time requires a focus on humanization.
No matter the status of the economy, companies always face barriers with digital marketing for small business. In uncertain economic times, smart strategies, hard work, and realistic expectations are the basis of the long game in small business marketing.
Jen Carroll and Connie Collins team up to write a playful satire about the marketing industry’s flawed ecosystem for marketing awards. Connie is currently a keyword research and content collaborator with The Dames.
As search engines integrate conversational AI, the world of SEO content creation is likely to change. Like visionary sci-fi scribes of the past, today’s SEO content writers must evolve their skills to thrive in this dawning age of conversational search, an intelligent human-computer interaction.
When it comes to conversions, words are twice as influential as design. The pathway to words that convert is through a messaging framework.
Even though search engines don’t currently index videos shared on social media, Jen explains why you still should include captions with your videos.
The Data Dames sat down with industry colleague, Megan Vogias, to discuss (what should be) a symbiotic relationship between sales and marketing. With experience in both marketing and sales, Megan holds holistic views on how the two can lean on each other and drive each other’s success.
Abi Shoaff, Data Dames intern and Malone University English and creative writing major, is often asked what she plans to do with her degree once she graduates. She believes writers can be whatever they want to be, even marketing consultants.
In a recent podcast interview with sales enablement & content marketing keynote speaker Pam Didner, I shared the value Data Dames found in taking a brief break from business in 2020. Listen to the podcast and read some of my extended answers.
