Bringing You Marketing Communication Perspectives
Google’s massive 2024 API leak confirms what SEO pros and small businesses have long suspected: the future of SEO continues to favor resource-rich companies. Get five key insights about the leak plus six important ways SMBs can leverage their unique superpowers in marketing to compete effectively.
AI and digital marketing are in flux. The internet is in decay. Building marketing strategy in this unpredictable time requires a focus on humanization.
No matter the status of the economy, companies always face barriers with digital marketing for small business. In uncertain economic times, smart strategies, hard work, and realistic expectations are the basis of the long game in small business marketing.
With the advent of AI chatbots, search engine usage is expected to drop over the next two or three years. It’s time to add conversational search optimization to your small business SEO strategies.
Like buying an older house and turning it into a home, GA4 needs a lot of work before it can deliver on its promises. Annalisa Hilliard shares her frustrations with the tool and what it takes to transform it into powerful marketing asset.
Jen Carroll and Connie Collins team up to write a playful satire about the marketing industry’s flawed ecosystem for marketing awards. Connie is currently a keyword research and content collaborator with The Dames.
