Like buying an older house and turning it into a home, GA4 needs a lot of work before it can deliver on its promises. Annalisa Hilliard shares her frustrations with the tool and what it takes to transform it into powerful marketing asset.
Bringing You Marketing Communication Perspectives
Jen Carroll and Connie Collins team up to write a playful satire about the marketing industry’s flawed ecosystem for marketing awards. Connie is currently a keyword research and content collaborator with The Dames.
As search engines integrate conversational AI, the world of SEO content creation is likely to change. Like visionary sci-fi scribes of the past, today’s SEO content writers must evolve their skills to thrive in this dawning age of conversational search, an intelligent human-computer interaction.
When it comes to conversions, words are twice as influential as design. The pathway to words that convert is through a messaging framework.
Yes, Google is forcing companies to make the GA4 transition, but there will be some good, long-term benefits once you do. That’s because Google is striving to future-proof its data analytics.