Business Strategy
A Messaging Framework Is Better Than a Thousand Pictures
When it comes to conversions, words are twice as influential as design. The pathway to words that convert is through a messaging framework.
Bringing You Marketing Communication Perspectives
Analytics
GA4 Transition: How It Can Enhance, Future-proof Your New Data Analytics Journey
Yes, Google is forcing companies to make the GA4 transition, but there will be some good, long-term benefits once you do. That’s because Google is striving to future-proof its data analytics.
Digital Marketing
Are SEO and Digital Marketing the Same Thing
Have you been sold SEO services that aren’t even SEO anymore? Small businesses deserve to know what SEO has become (and no longer is not).
Digital Marketing
Is Video Captioning for Social Media a Good Practice?
Even though search engines don’t currently index videos shared on social media, Jen explains why you still should include captions with your videos.
Business Strategy
Digital Data For Nonprofits, a Webinar Collaboration With Dot Org Solutions
Amy Wong, president of Dot Org Solutions in Akron, recently invited the Data Dames to discuss digital data for nonprofits. This is a basic introduction to data analytics, and it’s perfect for nonprofits and small businesses alike.
Sales Enablement
A Conversation About Synergy Between Sales and Marketing
The Data Dames sat down with industry colleague, Megan Vogias, to discuss (what should be) a symbiotic relationship between sales and marketing. With experience in both marketing and sales, Megan holds holistic views on how the two can lean on each other and drive each other’s success.
