Bringing You Marketing Communications Perspectives

Person holding a healthy green plant in the midst of a garbage dump. Banner image for my 2024 blog post on building marketing strategy in the age of AI.

Digital Marketing

AI’s Marketing Impact? Unpredictable. Building Marketing Strategy for Humans: Essential.

AI and digital marketing are in flux. The internet is in decay. Building marketing strategy in this unpredictable time requires a focus on humanization.

woman wearing a backpack for day hike as featured image for blog post about 13 steps to long game in digital marketing for small business

Marketing Strategy

Master the Long Game in Digital Marketing for Small Business with 13 Strategic Steps

No matter the status of the economy, companies always face barriers with digital marketing for small business. In uncertain economic times, smart strategies, hard work, and realistic expectations are the basis of the long game in small business marketing.

Silver letters A and I (AI) in front of a group of shiny balls against a pink background as part of small business SEO blog post for 2024.

SEO

Small Business SEO in the AI Age: 9 Smart Moves to Adapt Now

With the advent of AI chatbots, search engine usage is expected to drop over the next two or three years. It’s time to add conversational search optimization to your small business SEO strategies.

eyes and top of girl's head peeking out of a box against a gray background suggesting how GA4 consultant Annalisa Hilliard feels about GA4

Data Analytics

Even a GA4 Consultant Thinks GA4 Isn’t Great Out of the Box

Like buying an older house and turning it into a home, GA4 needs a lot of work before it can deliver on its promises. Annalisa Hilliard shares her frustrations with the tool and what it takes to transform it into powerful marketing asset.

Marketing

The Dames Honored with Most Pretentious Marketing Award Yet

Jen Carroll and Connie Collins team up to write a playful satire about the marketing industry’s flawed ecosystem for marketing awards. Connie is currently a keyword research and content collaborator with The Dames.

Girl with lightbulb on top of metal hat communicating with robot that also has lightbulb on top of his head - an illustration of conversational search and conversational AI

SEO

Conversational Search Is Here. Take 9 Smart Steps to Future-proof SEO Content.

As search engines integrate conversational AI, the world of SEO content creation is likely to change. Like visionary sci-fi scribes of the past, today’s SEO content writers must evolve their skills to thrive in this dawning age of conversational search, an intelligent human-computer interaction.