Bringing You Marketing Communications Perspectives

Content Marketing

Ep. 8 | The Market-able English Major with Abi Shoaff

Jen Carroll 0:01 Hey there, it’s time once again for the meaningful measurable marketing podcast. I’m Jen Carroll. Annalisa Hilliard 0:06 And I’m Annalisa Hillierd,

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Content Marketing

Writers, Who Needs Them?

Abi Shoaff, Data Dames intern and Malone University English and creative writing major, is often asked what she plans to do with her degree once she graduates. She believes writers can be whatever they want to be, even marketing consultants.

Marketing Strategy

The 2020 Silver Lining: Thoughtful Reflection and Business Adjustments

In a recent podcast interview with sales enablement & content marketing keynote speaker Pam Didner, I shared the value Data Dames found in taking a brief break from business in 2020. Listen to the podcast and read some of my extended answers.

Data Analytics

Are Your Digital Marketing Efforts Paying Off?

Many marketing managers are given data reports, but those reports usually lack context. Learn how to ask for data analysis that delivers context.

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Websites

Basic Guide to Building a Website Team

People often refer to web marketers, designers, and developers interchangeably. However, each one has distinct skills and responsibilities when it comes to creating or revamping a website. Learn how to put a great team in place for your next website project.

Marketing Strategy

Differentiate or Collaborate?

There is no such thing as competition, especially among the women we collaborate with most often.