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Data Analytics

Even a GA4 Consultant Thinks GA4 Isn’t Great Out of the Box

February 21, 2024 by Annalisa Hilliard
eyes and top of girl's head peeking out of a box against a gray background suggesting how GA4 consultant Annalisa Hilliard feels about GA4

Like buying an older house and turning it into a home, GA4 needs a lot of work before it can deliver on its promises. Annalisa Hilliard shares her frustrations with the tool and what it takes to transform it into powerful marketing asset.

Categories Data Analytics Tags GA4

GA4 Transition: How It Can Enhance Your New Data Analytics Journey

September 15, 2023April 5, 2023 by Annalisa Hilliard
blurred image of person's hands on a laptop keyboard with white data-related graphics superimposed on top. Word Analytics is in middle to tie into GA4 transition article.

Yes, Google is forcing companies to make the GA4 transition, but there will be some good, long-term benefits once you do. That’s because Google is striving to future-proof its data analytics.

Categories Data Analytics

Digital Data For Nonprofits, a Webinar Collaboration With Dot Org Solutions

September 11, 2023July 1, 2021 by Annalisa Hilliard
Person reviewing a data report in analytics dashboard.

Amy Wong, president of Dot Org Solutions in Akron, recently invited the Data Dames to discuss digital data for nonprofits. This is a basic introduction to data analytics, and it’s perfect for nonprofits and small businesses alike.

Categories Marketing Strategy, Data Analytics

Are Your Digital Marketing Efforts Paying Off?

September 11, 2023January 29, 2021 by Annalisa Hilliard
unicorn piggy bank

Many marketing managers are given data reports, but those reports usually lack context. Learn how to ask for data analysis that delivers context.

Categories Data Analytics, Marketing Strategy, SEO

What Is Internal Site Search and How to Choose the Best Implementation

September 11, 2023June 4, 2019 by Annalisa Hilliard
magnifying glass

The ability to search for something on your site without navigating through it page by page is something most visitors have come to expect. Learn about the benefits of internal site search and determine which implementation method is best for you.

Categories SEO, Data Analytics, Digital Marketing, Marketing Strategy

Digital Marketing Should Be Data Informed, Not Data Driven

September 11, 2023April 30, 2019 by Annalisa Hilliard

“Data driven” is a marketing catchphrase. Everyone says they want their online marketing to be data driven. Annalisa Hilliard, our chief data dame, provides some compelling reasons why it’s better to be data informed than data driven.

Categories Marketing Strategy, Data Analytics, Digital Marketing, SEO

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