Like buying an older house and turning it into a home, GA4 needs a lot of work before it can deliver on its promises. Annalisa Hilliard shares her frustrations with the tool and what it takes to transform it into powerful marketing asset.
Yes, Google is forcing companies to make the GA4 transition, but there will be some good, long-term benefits once you do. That’s because Google is striving to future-proof its data analytics.
Amy Wong, president of Dot Org Solutions in Akron, recently invited the Data Dames to discuss digital data for nonprofits. This is a basic introduction to data analytics, and it’s perfect for nonprofits and small businesses alike.
Many marketing managers are given data reports, but those reports usually lack context. Learn how to ask for data analysis that delivers context.
The ability to search for something on your site without navigating through it page by page is something most visitors have come to expect. Learn about the benefits of internal site search and determine which implementation method is best for you.
“Data driven” is a marketing catchphrase. Everyone says they want their online marketing to be data driven. Annalisa Hilliard, our chief data dame, provides some compelling reasons why it’s better to be data informed than data driven.
