A Messaging Framework Is Better Than a Thousand Pictures
When it comes to conversions, words are twice as influential as design. The pathway to words that convert is through a messaging framework.
Business Strategy
Digital Data For Nonprofits, a Webinar Collaboration With Dot Org Solutions
Amy Wong, president of Dot Org Solutions in Akron, recently invited the Data Dames to discuss digital data for nonprofits. This is a basic introduction to data analytics, and it’s perfect for nonprofits and small businesses alike.
The 2020 Silver Lining: Thoughtful Reflection and Business Adjustments
In a recent podcast interview with sales enablement & content marketing keynote speaker Pam Didner, I shared the value Data Dames found in taking a brief break from business in 2020. Listen to the podcast and read some of my extended answers.
Are Your Digital Marketing Efforts Paying Off?
Many marketing managers are given data reports, but those reports usually lack context. Learn how to ask for data analysis that delivers context.
13 Ways Small Businesses Can Play the ‘Long Game’ in Digital Marketing
Even during good economic times, small businesses face a number of barriers with online marketing. In hard economic times, smart strategies, hard work, and realistic expectations are the basis of your long game in marketing.
Differentiate or Collaborate?
There is no such thing as competition, especially among the women we collaborate with most often.
What Is Internal Site Search and How to Choose the Best Implementation
The ability to search for something on your site without navigating through it page by page is something most visitors have come to expect. Learn about the benefits of internal site search and determine which implementation method is best for you.
Digital Marketing Should Be Data Informed, Not Data Driven
“Data driven” is a marketing catchphrase. Everyone says they want their online marketing to be data driven. Annalisa Hilliard, our chief data dame, provides some compelling reasons why it’s better to be data informed than data driven.