In his new release, The Sirens’ Call, Chris Hayes warns we aren’t just competing for market share—we’re fighting for scarce cognitive bandwidth in an attention-hostile world. In this article, I explore five responsible marketing frameworks inspired by Hayes that help brands navigate the attention economy with integrity by shifting from exploitation to conservation.
AI and digital marketing are in flux. The internet is in decay. Building marketing strategy in this unpredictable time requires a focus on humanization.
As search engines integrate conversational AI, the world of SEO content creation is likely to change. Like visionary sci-fi scribes of the past, today’s SEO content writers must evolve their skills to thrive in this dawning age of conversational search, an intelligent human-computer interaction.
Have you been sold SEO services that aren’t even SEO anymore? Small businesses deserve to know what SEO has become (and no longer is not).
Even though search engines don’t currently index videos shared on social media, Jen explains why you still should include captions with your videos.
Jen Carroll 0:01 Hey there, it’s time once again for the meaningful measurable marketing podcast. I’m Jen Carroll. Annalisa Hilliard 0:06 And I’m Annalisa Hillierd, Jen Carroll 0:07 and together we are the names of data dames marketing. Annalisa Hilliard 0:11 As the Data Dames, Jen and I are marketing strategy consultants who help our … Read more
The ability to search for something on your site without navigating through it page by page is something most visitors have come to expect. Learn about the benefits of internal site search and determine which implementation method is best for you.
“Data driven” is a marketing catchphrase. Everyone says they want their online marketing to be data driven. Annalisa Hilliard, our chief data dame, provides some compelling reasons why it’s better to be data informed than data driven.
