In his new release, The Sirens’ Call, Chris Hayes warns we aren’t just competing for market share—we’re fighting for scarce cognitive bandwidth in an attention-hostile world. In this article, I explore five responsible marketing frameworks inspired by Hayes that help brands navigate the attention economy with integrity by shifting from exploitation to conservation.
Google’s massive 2024 API leak confirms what SEO pros and small businesses have long suspected: the future of SEO continues to favor resource-rich companies. Get five key insights about the leak plus six important ways SMBs can leverage their unique superpowers in marketing to compete effectively.
AI and digital marketing are in flux. The internet is in decay. Building marketing strategy in this unpredictable time requires a focus on humanization.
No matter the status of the economy, companies always face barriers with digital marketing for small business. In uncertain economic times, smart strategies, hard work, and realistic expectations are the basis of the long game in small business marketing.
With the advent of AI chatbots, search engine usage is expected to drop over the next two or three years. It’s time to add conversational search optimization to your small business SEO strategies.
When it comes to conversions, words are twice as influential as design. The pathway to words that convert is through a messaging framework.
Amy Wong, president of Dot Org Solutions in Akron, recently invited the Data Dames to discuss digital data for nonprofits. This is a basic introduction to data analytics, and it’s perfect for nonprofits and small businesses alike.
In a recent podcast interview with sales enablement & content marketing keynote speaker Pam Didner, I shared the value Data Dames found in taking a brief break from business in 2020. Listen to the podcast and read some of my extended answers.
Many marketing managers are given data reports, but those reports usually lack context. Learn how to ask for data analysis that delivers context.
There is no such thing as competition, especially among the women we collaborate with most often.
