Is Video Captioning for Social Media a Good Practice?
Even though search engines don’t currently index videos shared on social media, Jen explains why you still should include captions with your videos.
Marketing
Digital Data For Nonprofits, a Webinar Collaboration With Dot Org Solutions
Amy Wong, president of Dot Org Solutions in Akron, recently invited the Data Dames to discuss digital data for nonprofits. This is a basic introduction to data analytics, and it’s perfect for nonprofits and small businesses alike.
Ep. 8 | The Market-able English Major with Abi Shoaff
Jen Carroll 0:01 Hey there, it’s time once again for the meaningful measurable marketing podcast. I’m Jen Carroll. Annalisa Hilliard 0:06 And I’m Annalisa Hillierd, Jen Carroll 0:07 and together we are the names of data dames marketing. Annalisa Hilliard 0:11 As the Data Dames, Jen and I are marketing strategy consultants who help our … Read more
Writers, Who Needs Them?
Abi Shoaff, Data Dames intern and Malone University English and creative writing major, is often asked what she plans to do with her degree once she graduates. She believes writers can be whatever they want to be, even marketing consultants.
The 2020 Silver Lining: Thoughtful Reflection and Business Adjustments
In a recent podcast interview with sales enablement & content marketing keynote speaker Pam Didner, I shared the value Data Dames found in taking a brief break from business in 2020. Listen to the podcast and read some of my extended answers.
Are Your Digital Marketing Efforts Paying Off?
Many marketing managers are given data reports, but those reports usually lack context. Learn how to ask for data analysis that delivers context.
Differentiate or Collaborate?
There is no such thing as competition, especially among the women we collaborate with most often.
What Is Internal Site Search and How to Choose the Best Implementation
The ability to search for something on your site without navigating through it page by page is something most visitors have come to expect. Learn about the benefits of internal site search and determine which implementation method is best for you.
Digital Marketing Should Be Data Informed, Not Data Driven
“Data driven” is a marketing catchphrase. Everyone says they want their online marketing to be data driven. Annalisa Hilliard, our chief data dame, provides some compelling reasons why it’s better to be data informed than data driven.
