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Marketing

Differentiate or Collaborate?

September 11, 2023April 6, 2020 by Jen Carroll
team sitting at desk with laptops

There is no such thing as competition, especially among the women we collaborate with most often.

Categories Marketing Strategy

What Is Internal Site Search and How to Choose the Best Implementation

September 11, 2023June 4, 2019 by Annalisa Hilliard
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The ability to search for something on your site without navigating through it page by page is something most visitors have come to expect. Learn about the benefits of internal site search and determine which implementation method is best for you.

Categories SEO, Data Analytics, Digital Marketing, Marketing Strategy

Digital Marketing Should Be Data Informed, Not Data Driven

September 11, 2023April 30, 2019 by Annalisa Hilliard

“Data driven” is a marketing catchphrase. Everyone says they want their online marketing to be data driven. Annalisa Hilliard, our chief data dame, provides some compelling reasons why it’s better to be data informed than data driven.

Categories Marketing Strategy, Data Analytics, Digital Marketing, SEO
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