A Messaging Framework Is Better Than a Thousand Pictures

August 26, 2024May 17, 2023 by Jen Carroll

Shelf with books and, next to them, the words "words have power"

When it comes to conversions, words are twice as influential as design. The pathway to words that convert is through a messaging framework.

Ep. 8 | The Market-able English Major with Abi Shoaff

September 11, 2023April 26, 2021 by Dames Marketing & PR

Jen Carroll 0:01 Hey there, it’s time once again for the meaningful measurable marketing podcast. I’m Jen Carroll. Annalisa Hilliard 0:06 And I’m Annalisa Hillierd, Jen Carroll 0:07 and together we are the names of data dames marketing. Annalisa Hilliard 0:11 As the Data Dames, Jen and I are marketing strategy consultants who help our … Read more

Writers, Who Needs Them?

September 11, 2023March 1, 2021 by Jen Carroll

writing on paper with computer to the side

Abi Shoaff, Data Dames intern and Malone University English and creative writing major, is often asked what she plans to do with her degree once she graduates. She believes writers can be whatever they want to be, even marketing consultants.