Messaging

Resilient SMB Marketing: 3 Proven Ways to ‘Outlast’ in the Post-Attention Economy

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Vibrant red flowers growing through cracks in weathered concrete against a peeling blue wall, symbolizing resilient SMB marketing strategies that thrive despite challenging conditions

Even brands with deep pockets and massive reach are discovering bigger ad budgets now deliver smaller results. The digital spaces that once felt like goldmines are saturated, unpredictable, and often outside your control. Welcome to the post-attention economy where enduring businesses will be those that invest in what’s truly theirs: brand identity, owned channels, and customer trust over time.

Ep. 8 | The Market-able English Major with Abi Shoaff

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Jen Carroll 0:01 Hey there, it’s time once again for the meaningful measurable marketing podcast. I’m Jen Carroll. Annalisa Hilliard 0:06 And I’m Annalisa Hillierd, Jen Carroll 0:07 and together we are the names of data dames marketing. Annalisa Hilliard 0:11 As the Data Dames, Jen and I are marketing strategy consultants who help our … Read more

Writers, Who Needs Them?

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writing on paper with computer to the side

Abi Shoaff, Data Dames intern and Malone University English and creative writing major, is often asked what she plans to do with her degree once she graduates. She believes writers can be whatever they want to be, even marketing consultants.