AI Brand Visibility Metrics Are Mostly Noise. Here’s 1 Metric That Isn’t.

March 28, 2026March 27, 2026 by Jen Carroll

SparkToro & Gumshoe’s AI consistency research confirms: AI brand recommendations are essentially random draws from a probability distribution, repeating in the same order less than 1 in 1,000 times. But the research leads to this question: if AI recommendations are that inconsistent, what determines the probability distribution in the first place? And what does it actually mean to be a “top brand” in AI? The answer is more useful and actionable than anything an AI tracking dashboard is currently telling you.

Why You Need an SEO Brand Strategist Now: 6 Unmistakable Signals from Google’s New AI Mode

April 2, 2025April 1, 2025 by Jen Carroll

As Google embeds AI directly into search with its new AI mode, the rules of digital visibility are being rewritten. This creates an urgent need for an experienced SEO brand strategist who can navigate this shifting landscape—building the genuine brand authority that resonates with humans, algorithms, and bots.