Integrated Marketing Communication

You’ve got small business goals to accomplish. We can help you achieve them. Our approach to business communication is based on extensive creative and technical experience in our industry, giving us the ability to skillfully orchestrate online and offline marketing, advertising, and public relations. Whether you need a comprehensive, long-term plan, a targeted, short-term campaign, or anything in between, we always bring our integrated marketing communication (IMC) know-how to the table.

Clear, consistent & convincing messages at every touchpoint

“Messaging and positioning are the most underrated tasks in marketing. Yet, messaging is a crucial and vital foundation for external communications and internal sales training.”

-Pam Didner

Messaging and positioning are the most underrated tasks in marketing. Yet, messaging is a crucial and vital foundation for external communications and internal sales training.

Pam Didner

Although pictures are powerful, it’s time to dispel the myth they are more important than words. In fact, words are the main driver of conversions. A 2020 Unbounce study of 40,000 ad landing pages found copy was two times more influential than design. In the context of business, this means developing messages that clearly communicate how your brand and your products or services provide the best solutions for what your ideal customer wants to accomplish. Flipping the typical paradigm of branding, messaging is not as much about you as it is about your customers.

The Dames can help you build this crucial messaging foundation and show you how to incorporate it into content that’s consistent, compelling, and far more likely to result in qualified conversions.

How The Dames Apply IMC

With a focus on increasing your brand recognition, market share, prospects, and / or online revenue generation, we can:

Distill and refine key customer-focused messages about your brand
Strategically coordinate your approach to every medium in your brand’s promotional mix
Harmonize our efforts with your sales, customer service, and loyalty-building initiatives and support your internal team
Establish a customized system for tracking, reporting, and analyzing the data that’s most important to your business

Drill down into the specifics of our marketing, public relations, and website design & development services.

Marketing

Public Relations

Websites

Benefits of working with The Dames

As consultants who roll up our sleeves to help clients do what it takes to succeed, we offer in-depth marketing and PR knowledge and services, integration of offsite and offline marketing tactics, sales enablement, website design, and access to our network of communication professionals—all without the organizational layers of an agency.