Marketing Services

FULL SERVICE MARKETING

for sustainable growth

Partner with marketing professionals who understand both traditional fundamentals, online and offline tactics, and AI-era realities.

With decades of combined experience across agency, in-house, and corporate settings, we come alongside SMB marketers to amplify existing expertise, fill strategic gaps, and create new pathways to reach target audiences.

Our full-service marketing approach focuses on integrated marketing communications that build authentic brand authority—cutting through the attention economy’s noise rather than adding to it.

Person in bright yellow jacket holding up a topographic map while standing in misty mountain wilderness with evergreen trees, symbolizing how The Dames Marketing & PR, a Canton, Ohio full service marketing company, provides strategic roadmaps and clear direction to guide small and midsize businesses through challenging market terrain to reach their destination goals
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Full-service marketing consulting services

Marketing Strategy & Planning

Align online and offline marketing with business goals through realistic measurement and meaningful performance indicators

Message Development

Develop thought-leadership and product / service messaging frameworks that work across all discovery methods—from traditional search to AI chatbots to emerging platforms

Website Design & Development

Build marketing-forward websites optimized for users, search engines, and AI systems through solid UX/UI, technical SEO, and answer engine optimization

Content Strategy for Humans & Bots

Create authoritative content optimized for answer engine optimization, generative engine optimization, and LLM optimization while serving genuine audience needs

SEO & SEM

Implement technical and on-page SEO strategies that work across traditional search and AI-powered discovery, plus develop high-converting paid campaigns

Data Analytics

Gain actionable data insights based on what’s important to you and what you want to accomplish

Social Media Advising

Build social media into a smart content strategy and increase reach, engagement, and referral traffic

Email Marketing & Automation

Develop personalized email strategies that nurture relationships with owned audiences

Mar-Tech Assessments

Get experienced guidance on marketing tools, platforms, and vendor contracts

Short-term projects & long-term partnerships

We believe in being flexible and creating arrangements that work for both The Dames and our clients. Some clients choose retainers, others request project-based pricing, and still others pay by the hour. Our full-service marketing projects, retainers, and consulting for SMBs can be modified or canceled at any time with a 30-day written notice and reimbursement for all hours, costs, and expenses incurred prior to the change.