Public Relations Services
STRATEGIC PUBLIC RELATIONS
for more brand awareness
In today’s crowded and clamorous media ecosystem, press releases and organic social media updates rarely generate much attention. Small business PR requires an approach that’s both old school and cutting edge to find and meaningfully connect with potential customers, brand amplifiers, employees, collaborators, and communities.
Let The Dames help you with small business PR that shapes outreach, focuses on key messages, and delivers value to your target audiences. Applying both creativity and experience, we research carefully, craft clever pitches, build media / influencer relationships, tell authentic stories, and track metrics of success. Plus, when used as part of an integrated marketing communication plan, our efforts can support and strengthen your marketing, sales, and customer loyalty initiatives.
Small business PR for every step of the customer journey
Audience / customer research
Find out where your target audiences are; discover who or what influences them; and learn what they need, want to accomplish, and struggle with
Message development
Construct messaging frameworks for consistent, compelling communication across every channel that resonates with target audiences and increases qualified conversions
Media & influencer outreach
Personalize pitches, garner exposure, and build relationships with the people and publications that matter to your target audiences
Media buying
Carefully choose the most advantageous paid opportunities for your brand and your budget
Content development
Produce content that supports key messages and attracts target audiences
Social media advising
Ensure your social media calendar is in line with PR outreach, messaging, and target audience expectations
